Giant Eagle Ending Foodperks, Expanding Fuelperks
The program is 'a little too complex,' CEO said
Giant Eagle is ending foodperks and adding extra incentive to use its fuelperks program, according a press release from the Pennsylvannia-based company. The last day to earn foodperks! will be Feb. 13 and discounts must be redeemed by May 31. According to a letter obtained by the Pittsburgh Post-Gazette, the CEO said customers thought the foodperks! program was "a little too complex." In an effort to inform in advance the customers who were receiving the highest level of savings with foodperks!, Giant Eagle began to issue letters to those customers along with added value offers in appreciation of their loyalty. These letters began to arrive late last week, and will continue to be delivered to customer mailboxes through this week. In the …
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