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Giant Eagle Ends Foodperks, Adds Incentive to Fuelperks

The last day to earn Foodperks is Feb. 13

 

Giant Eagle is ending foodperks! and adding extra incentive to use its fuelperks! program, according a press release from the Pennsylvannia-based company.

The last day to earn foodperks! will be Feb. 13 and discounts must be redeemed by May 31.

According to a letter obtained by the Pittsburgh Post-Gazette, the CEO said customers thought the foodperks! program was "a little too complex."

Giant Eagle is sending letters to its customers notifying them of the changes.

In the letters, the company says not all customers liked the structure of the foodperks! promotion because it requires additional shopping planning.

As a result, only a small percentage of customers received significant savings.  Senior Director of Corporate Communications Rob Borella said, "In fact, approximately 92 percent of Giant Eagle Advantage Card customers saved less than $40 each from foodperks! in the preceding 12 months."

The program gave customers a 1 percent discount on groceries for every 10 gallons of gas purchased at GetGo gas stations. Foodperks! began in 2009.

In its place, Giant Eagle is rolling out a new 3-cent program that gives customers extra incentive to choose GetGo over other gas stations. The program started Feb. 4.

"The new GetGo 3-cent program is simple," Borella said. "Every time a customer scans his or her Giant Eagle Advantage Card while fueling at GetGo and isn’t redeeming fuelperks!, he or she will receive 3 cents off per gallon."

Borella added, "Giant Eagle had a thorough and thoughtful plan to communicate the changes this week, however the targeted mailers’ premature delivery preempted that plan. Giant Eagle truly apologizes to any letter recipients who were offended and/or misinterpreted its language."

Do you use your foodperks! each month? Or weekly? Will you miss the discount? Tell us in the comments!

Chapman Mom February 06, 2013 at 03:30 PM
thank you Tom M for clearing up the 2 different programs. When I first read the story I too thought they were getting rid of the gas discount when I bought my groceries
holly February 09, 2013 at 09:40 PM
We use both fuel and foodperks on a regular basis. We shop at giant eagle and buy gas there because of the huge discounts we got on both food and fuel. We used to shop at kroger and even though our grocery bill was cheaper, we got only small fuel discounts, so we pay a little more at giant eagle. Now there's really no advantage, we will probably go back to shopping at kroger. How could anyone think the program was confusing? We enjoyed saving foodperks for a large food purchase. Let's face it, nowdays its nice even getting $5 off every now and again. Food prices are so high. Too bad u r getting rid of a good program.
James Murphy February 09, 2013 at 09:49 PM
so saving 1 dollar per 100$ in groceries vs saving 60 cents per tankful will cripple your budget
Randy majors February 10, 2013 at 11:27 PM
The giant better rethink this cause tops and wegmans can't wait till this hits all the shoppers
Shawn Powers April 02, 2013 at 05:08 PM
1% for every 10 Gallons of gas brought (max 20% on up to $300=$60) vs $3 off per gallon....new program is a joke. I wont buy GetGo gas unless I'm redeeming fuelperks.

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